Kansas City freeways feature "big blue signs" marking the way to attractions and points of interest. Unusual in Missouri is the use of the Clearview font. Apparently it's so unusual that, when the Kauffman Center for the Performing Arts was added to this sign, the font for that entry reverted to good old FHWA Series E Modified.
This photo was taken on Interstate 35 northbound 6/10 of a mile from the Kansas state line in September 2012.